Regardless of whether their breakfasts were relatively high or low in sugar, the cereal eaters did not consume more than the daily recommended amount.

Um, but isn't this also a factor? What if other kids had a single fried egg and OJ, or a small bowl of oatmeal with a little bit of honey, and did not "consume more than the daily recommended amount"?

It's a little obnoxious to say cold cereals are better than hot breakfasts and then spend the majority of the article making the nutrition comparison between cereal eaters and the kids who don't eat breakfast at all. And then say the cereal eaters are healthier than the kids who eat "other breakfasts" but never specifically mention what those "other breakfasts" are or to what extent the cereal eaters are healthier!

Then again, considering this study is partly funded by KELLOGG'S... I shouldn't be shocked by the conveniently lazy reporting.

Why does the headline refer to hot breakfasts when the article is comparing cold cereal to SKIPPING breakfast? This is not about hot breakfasts at all. Terribly misleading and poor journalism.

I agree with you cghindy and kuskus 100%!!!!! Did they even mention once hot breakfast comparison!? In my home, cold cereal (organic, and wholesome) is a dead last choice for food, and usually its just used as a snack here and there. I think it's super important for everyone to eat some meat, and some whole grain as well in the morning. I feel bad for vegans, since I don't even feel awake/alive in the morning until I've had some meat! As long as no nitrates or bad stuff it makes me feel good. Lets just hope people don't take this awful "report" as good news to give their kids more sugar, food coloring and other harmful things and pass it off as "food". I don't know about anyone else, but once I started eating healthier, when I would eat something bad, like sugar, man I feel like I'm dying all the sudden :) Guess comes with age (im only 28 though). And I am very happy I am feeding my kids pretty healthy, since it IS important! Thanks.

I have to admit to being the lazy one here. My kids alternate between organic multi-grain pancakes (home made, not frozen), eggs, and cereal. And yes, a slice of whole wheat with nutella features too maybe once a week. We are not big on meat in the AM and then only on Sundays for breakfast. Maybe 1-2 pieces of lower fat breakfast sausages or once in a blue moon a slice of bacon. But then my kids homeschool and snacks are usually fruit or nuts etc. Cereal is usually Kashi or lucky charms for my almost 5 year old (every now and then). I concur with the other assessments that both the study and journalism lack in quality and specificity.

I agree... this article makes no sense when looking at it's title. Epic fail for MSNBC

The reason the poorer kids skip breakfast is that the parents can't afford the cost of cereal. It is ridiculous that cereal costs 4.00 to 5.00 a box. Especially if you have several kids, the box goes fast. How about Kelloggs decreasing the cost of cereal. I only buy it when it is two for one.

"Other breakfast" could mean anything from from hot cereal to a bag of chips! Very misleading!