Children are obese and yet starving by not obtaining essential nutritional components of whole foods such as fruit and vegetables. Food is also made unhealthy by improper cooking. For example, despite being essentially healthy, "fried fish" is a major cause of heart disease and stroke due to the type and amount of fat absorbed by the batter. Some major food manufacturers are worse criminals than those who commit child abuse [ abusers having been abused themselves ], as they know exactly what they are doing for the sake of a bigger profit. If they don't change, don't fine them , imprison them as they are crimes against millions of children.

#1 - that is so true. Also consider our national debt and the rising costs of medical care. Obesity/diabetes and cigaret smoke are two major causes of rising health costs and cancer treatment dollars. These people are using up dollars needed for education, infrastructure, etc. -- our country is going downhill and the rising costs of treating people who deliberately have unhealthy lifestyles that eat up medical dollars needs to be addressed. Also, the drug manufacturers are loving this -- the more sick people the more profits they make.

The foods are very unhealthy, but so are the eating habits that parents instill in their children at a young age, "Clean your plate!" "No dessert if you don't finish everything!" They don't care or realize that they're dishing up adult sized portions on their KID'S plates. They don't care that they're bribing their children with unhealthy foods. Their stomachs can't handle all that food, and all clean your plate does, is teach you to ignore the "I'm full!" signals the body is sending, while stuffing your food down so you don't get in trouble with mommy and daddy. Maybe kids wouldn't overeat so much, if they weren't forced to eat such big meals. Let them get their own food. My parents used to pull that @!$%# with me, dishing my food up for me, then making me finish it all, even when I was full. Eventually, I just started finishing what I wanted, and whenever someone tried to put food on my plate for me, I'd put it back. I don't put up with that crap, and kids shouldn't have to either.

I think this is a fantastic initiative. To make an international push for less aggressive advertising towards children for these detrimental products could do a lot of good. Of course, the decision of what a child eats begins at home, with the parent. But in the end, all factors count and parents can use all the help they can get. If decreased advertising is able to help lessen the impact of unhealthy foods on a child's health from an early age, they will likely develop healthier eating habits and grow up to be healthier adults. With the extreme financial and social costs of obesity and the growing global epidemic, we need international cooperation like this to make a change for the better. There is no downside to keeping kids away from worthless foods. They will only benefit from the changes, in everything from education to sports and fitness. We need more action like this on a global scale.

NutritionPerfected.com/np-blog.html

Parents just need to start being parents and take responsibility for what their kids are eating. I know it's easy enough to use ads as a scapegoat, but they are the ones buying all the garbage.